Just attended 2022 EAA Air Venture (Oshkosh) and there were three Honeycomb individuals in the Sporty's booth. I was inquiring about the new improved sensors control wheel. I mentioned their website just states some of their accessory products as just "unavailable" vs. "currently out-of-stock" with an expected availability date.
The guy I was talking to said he was their web-tender and felt a bit insulted. Told the young lad I had 40-yrs BD & sales experience and he'd better consider any deficiency feedback from a customer as an oppty for improvement. They are typical engineers with great ideas but have a LOT to learn about running a business.