• Interview With Steve Choi - VRInsight

    Interview With Steve Choi - VRInsight

    Conducted by Ray Andersen

    About VRInsight And You

    Tell us about the company - who founded it, when, where, why and maybe a little history.

    Mr. Chris Han / CEO, Mr. Ilho Kook / Developer and vice president, Mr. Bang / Product director and Mr. Steve Choi / Sales manager.

    It was a hobby of our developer Mr. Kook who was a well-known semiconductor (electronic integrated circuit) designer. He saw some flight simmers wanted to have their own flight control unit but till that time, there was no affordable hardware. Some would break a keyboard to re-form as flight controller, but the result not always good because any flight simulator uses very complex key combinations. Mr. Kook who already knew how to make it all with electronic circuits using generic controller and even dedicated programmable ICs and software writing, made primitive MCP and CDU and supplied to Korean simmers. It was just one time products but the response was hot. It's not possible to supply requested units privately. So, he decided to build a flight simulation company with current company members. This is the beginning stories of our company. The company is founded in Seoul.

       

    What is the company's mission and vision?

    Since its founding, VRinsight provided affordable products and continues for the future. More to this, we will target upper-level simulator units and other simulation areas such as ship simulator and train simulator. Rescently, we developed glass cockpit gauge for military and real pilot training use.

    How many people are employed and what are the key rolls?

    We have five members. Each of them handles different part. Mr. Chris Han / CEO, Mr. Ilho Kook / Senior Developer and vice president, Mr. Bang / Product director, Mr. Park / Junior developer and Mr. Steve Choi / Sales manager.

    When did you start at the company and what are your key rolls?

    We founded VRinsight in 2008 located at Suwon, Korea. Recently we have moved to Incheon city near to Seoul.

    Tell us a little bit about yourself and the sorts of things you have done or enjoyed besides flight simulation? (This can include jobs, education, interests, hobbies, accomplishments, places lived etc.).

    Most of us are related to semiconductor and programmable IC, i.e. FPGA design. Especially my boss Chris Han worked at Samsung Electronics. All members of VRInsight are positively minded and enjoy their life with various interests. Steve loves fishing and watching and playing baseball. Bang plays video games on the net or portable devices, iPad and smart phone. Kook enjoys Ham radio, call-sign 6K2HJI, electronics homebrewing and watch night sky, star gazing. Mostly he loves CW, radio communications with Morse code saying he prefer classical slow way of life in the fastest modern computerized era. Mr.Kook holds Ph.D EE.

    Do you have any real world aviation experience, fly any planes, or own any aircraft?

    Unfortunately, we have no real world aviation experience.

    Who would you consider your mentors or people you admire in the flight simulator world

    Maybe Charles Augustus Lindbergh...

    Bruce Artwick, creator of flight simulator on the PC. It was about 30 years ago when I met Flight Simulator on the Apple II computer. Since then I was longing for my cockpit. 30 years later, I became a creator of flight simulation devices.

    Sales

    Where are your products being used or sold - primary, secondary, tertiary markets?

    Most of VRinsight products are sold to the secondary market especially for personal users. However, more and more demands from schools and flying organization have risen.

    How do you brand your products

    Basically, we condense the features of the product and name it.

    Through which channels do you sell your product - web sites, stores, other?

    VRinsight has two distributors: Simware Simulations in Belgium and eDimensional Inc. in US. VRinsight exports products through them every month. And they distribute product to their resellers (more than 40 resellers). Most of them sell products through web sites but Simware Simulations has its own show room. VRinsight has its own online-shop, www.vrinsightshop.com.


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