Don't know if anyone here has heard but a new airline is starting up in Hawaii called FlyHawaii.
At first glance it looks like another Mahalo Air, but these guys seem to have a lot of cash and so far are doing really good with marketing and PR. They're going head-to-head with Island Air on most routes, as well as Aloha and Hawaii.
They plan to use ATR-72-500s and will be starting up with lots of frequency between the islands.
Today they finally unveiled their website to the public. Yesterday, except for the jobs section, it had bene password-protected. It's really interesting, they have lots of info about themselves and fun sections like the "fun zone" where you can take a quiz about the airline, read jokes, view funny commercials from other airlines (with a promise from FlyHawaii that theirs will be even more entertaining), and view the airline's colour scheme, interior, and basic info about their business plan. FlyHI says that they are going to look into why other carriers in the past in Hawaii have failed, and then not make the same mistakes.
In terms of PR these guys mean business. They've clearly poured a lot of cash into the website and are planning to do the same for all promotion. So they may in fact carve a niche for themselves, at least I hope so.
Here's the website, check it out: http://www.flyhi.com
Here is their startup routemap:
Take a look at the paint scheme and interior! Looks comfortable.
Aloha Airlines is still my favourite airline, but FlyHawaii sounds interesting and I hope they succeed. They look like they're going to try really hard to make this one work. They've even got a section on their site that tries to show people that turboprop flying can still be comfortable...clearly they're trying to break the stigma against turboprops that some people have. Interisland travellers generally prefer jets in Hawaii. These guys are trying to overcome that and their article is pretty convincing.
I dunno guys, they seem to have it together on the promotional side so far. With the right kind of promotion, I'm sure they'll make more than just a ripple. Maybe they really will do better than the failed interisland carriers of the past. It certainly seems that they're willing to put down the cash to get the public interested.
That website is fantastic. Even got a photo spot - "Here are some more pictures of the ATR-72 for those of you who really like to look at planes.".
Nice. Really nice. :D Go check out the site!