Am surprised Microsoft have avoided this Marketing technique for so long to be honest....LETS FACE IT..the whole franchise has evolved around what?...ADD-ONS!...add on aircraft, scenery, textures etc...
We have the base sim then we have a HUGE surrounding market of payware downloads available, lucrative 3rd parties are making lots of money offering everything from VFR scenery, new texture upgrades to highly authentic aircraft......
Apart from selling the original base units what do Microsoft get in return for supplying the much needed base simulation software ?.....answer NOTHING....yet we see whole new software and hardware add-on industries spring up to capitalise on the lucrative market....even sites like Flightsim com would be non existent if it wasn't for Microsoft....so someone somewhere finally realised...HEY!...why dont WE offer the 3rd party addons...the new planes, the new scenery etc.....and who can blame them....after all its ALL about money...everything is about money....Microsoft as big and as greedy and wealthy as it already is...it is not a charity!....they are thinking instead of offering the cake and let others take a slice of the action and charge extra for it...they are offering their own slices themselves hoping we will all be enthused enough after playing the Hawaii demo to want to go and buy more slices of their cake.....why provide just the basic ingredients for others to embellish when they can provide the filling, the icing etc.....after all Microsoft live was developed for such things...
The really sad part of all this is they will probably fail at achieving their objectives at marketing their new sim hoping for a new market of eager to upgrade and spend customers....i seriously doubt FSX users will be tempted away from their already beautiful and comprehensive sim just to spend their money on upgrading Microsoft Flight....Like Nels said..This product is not FSXI, it's something new and different....yep thats for sure....
In the end i DON'T see a REAL market for FLIGHT..yes we will all download the demo/free island/plane etc...but i seriously doubt many will start shelling out for new scenery...maybe a few will add to the Hawaii island chain but i cant see much further than that....a lot will depend on Price....but also on whether Flight represents a worthwhile invest-able improvement over FSX..like i said most FSX users wont feel the justification to abandon their old sims in favour of Flight.....and i cant see a huge market open up with new casual users on xbox 360's everywhere suddenly springing up.. so i see dark clouds on the horizon for FLIGHT...and with it the true and SAD end of the whole Microsoft flight simulator series....




Digital abstract art copyright 2010 Mike McCarthy, all rights reserved.
Bookmarks